What is the best part of your job?
Teaching! Seeing the “light” go on for doctors and team members as they learn how consistent execution of a few proven marketing tactics can make a huge difference in their success.
Who has been the most influential woman in your life?
My Mom. People often joke that I have an “endless” amount of energy and I get that from her. She is smart, patient, funny, industrious, generous, kind, loving, and talented in the kitchen and can heckle better than anyone I know at a baseball game.
How do you measure your success?
Me vs. Me – This is a philosophy borrowed from my dear friend and cancer survivor Mary Roberts. Mary lost her leg to cancer at a young age and one of her prosthetics is designed with this text. Truly, the only person we are all “competing” against is ourselves. Am I better than I was yesterday?
What obstacles have you overcome in your career?
I overheard my boss tell someone “Kristie used to be a triathlete and now she’s fat.” I was on the road 200+ days per year and remember thinking “Who am I doing this for?” Creating a company that worked for both my personal goals AND my professional goals was paramount when I founded myDentalCMO in 2009 and continues to guide me every day.
What do you do to turn around a bad day?
When I’m feeling discouraged, I look for a “quick win” that generates immediate gratification. Sometimes this is as simple as pulling weeds in the garden, going for a quick run, or baking something that I know will turn out beautifully. My Mom always taught us when you’re feeling sorry for yourself or have had a bad day, service is the answer.
What advice do you have for the new person in your office?
Anybody can show up and be a rock star on the first day. Your consistency is what matters.
What “deW” leaders do?
The GOLDILOCKS RULE says you invest time with 3 distinct groups; Learning from the “bigger and better”, collaborating with equals, and teaching those “coming up” in our industry.
They are playing your theme song as you walk on stage. Name that tune!
Ain’t Nobody by Chaka Khan, 9 to 5 by Dolly Parton, Let’s Go Crazy by Prince 🙂
What is your motto?
Pedal it forward. Riding in the Challenged Athletes Foundation 620 mile ride down the CA coast has been a part of my life since 2010. That year, raising the $10K seemed impossible. In 2018, many friends and colleagues joined the cause and we raised $100K. This year, the goal is $200,000. No one should be “on the sideline” because of a disability.
